You’ve recently contracted a company to design a very attractive and professional-looking new website for your business and did some Search Engine Optimisation (SEO) editing to make sure that the site has the right focus and content. However, the results are not quite what you’ve expected. Sound familiar?
The problem may well be that although you worked really hard at creating a compelling and engaging website, you may well have then neglected the ongoing maintenance that any good website worth its salt requires. Here are four reasons that highlight why maintaining an updated website is the key to fully optimising the return on your online investment.
- Boost your SEO ranking
Search engines love new content. Frequently updating your website allows for search engines to visit your site by means of crawling and if there is fresh new content each time it will boost your rankings with them. If a site has not been updated in a while, the search engines flag your website as possibly redundant and your rankings may begin to drop.
- Stay up-to-date with the latest security patches
It is important to keep your website updated with the latest security patches and malware protection. Everyone connected to the internet is at risk of being a victim to some form of cybercrime or cyberattacks. Hackers are infamous for uploading trojans and malware onto websites without the owner being aware of it and before long there will be some inevitable damage done to the site with the possibility of your network then also being targeted. Prevention is better than cure in such circumstances when protecting your company and its valuable reputation.
- Technology is constantly changing
Making regular but smaller changes over time is a great approach when wanting to keep your business relevant to what’s happening around you. New software or communication platforms are a good way to start and introducing new hardware in and around your working environment will also contribute to an increase in efficiency for your business. Stay up to date with current trends
- Monitor the competition
Keep an eye on what your competition is doing, or at least other websites that you admire as being “with-it” and worth emulating parts of. The internet is like a living being that continues to grow in both size and scope and it keeps on re-inventing itself in many ways. Keeping up with the changes means that you will be aware of new opportunities to conduct business and hence grow your company’s revenue.
Keeping your site informative and updated will also develop a solid sense of loyalty between your brand and your customers. Prospects will be sure to find this appealing. A consistent system should be put in place to ensure that your website meets the needs of your online users. An increase in traffic on your website can only benefit your business in a positive way.